Nike Is One Of The Most Successful Brands Marketing Essay.

And Nike also wants to maximum their profitable through using effective 4Ps. Product: Different sport wear market segments are met by Nike products and Nike Woman Air Max 2012 tends to satisfy girls with really nice design and good quality. Through the survey in Kent, the pie chart below will explain more what the girls expect to have sport shoes.

Today, Nike is the world’s leading designer, maker and distributor of athletic footwear, apparel, equipment and accessories for a series activities, as well as sports-inspired civic shoes. The company’s target market is in the Americas, Europe, Middle East, Africa and Asia Pacific, with its headquarters in Beaverton, Oregon.

Marketing Analysis of Nike Essay - PHDessay.com.

Nike’s sales force is divided into footwear and apparel and the teams are assigned specifically to accounts. Nike’s sales force is the most professional and has the greatest knowledge of the products compared to its competitors. Globally, if Nike is in an emerging market, or a new market, it distributes its product through a third party.Nike has been one of the few brands whom continue to grow explosively even in the currently upturned market (Kapner). They have achieved this through superior brand management. Consumers will pay more money for a product they think is manufactured well. Nike has done a wonderful job at portraying themselves as a superior sports apparel brand.Nike’s marketing objective is to employ a range of marketing communication tactics that can cater to the organization’s target market, who have different nationalities, genders, cultures, and ages.To enable this, Nike introduces its latest products through a marketing communication group that can strengthen the “positioning of, and key messages about, the Nike brand,” through different.


Brand Positioning in the Target Market: The Nike’s effective Marketing Mix Program supports the brand positioning in the target market. The Nike 4P’s elements as shown in the architectural diagram, distinguishes it from its rival competitors. Its Products is basically designed for sporting events.Highly focused brand includes Nike, Adidas, and Reebok, they target a precise market. However, there is evidence that a brand will widen its target market as it reaches a greater level of maturity. In the case of Nike, for example, there was a move into new sports areas away from the running heritage.

Market Target Nike’s target audience are for people who regularly exercise and for those who will wear for fashion trend as it goes well with the modern-day clothing. Nike have classified their target customers mainly into three product groups, men products, women products and kid’s products.

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Nike should always be ever conscious about the various opportunities available within the industry and continue keeping the swoosh emblem of sport supreme relevance. Reebok marketing strategies and target market. 4. In recent years, shoe endorsements that once belonged exclusively to pro athletes have branched out to include entertainers.

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This entire report has a purpose. It is a proposal for an ideal marketing plan for Nike. This will help Nike market its high priced premium products to all target age groups well. This effective marketing plan, findings and market research shows the need for detailed information to be imperative for the company’s environmental analysis.

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The brand’s target market: today and yesterday. The brand Nike deals with three main categories of products and they include footwear products, apparels, as well as accessories, which differ on different specialties. The largest group of Nikes target market is the young males who purchase more footwear than any other group.

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The brand in the current market. In today's market, the Nike brand is regarded as an extremely successful brand among a great many other brands. On the other hand, consumers and the business expatriates are of the view that the brand Nike is highly reputed.

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Nike’s founders began their operations by trying to understand their target market. They never stopped doing this even after Nike became a recognized brand. In conclusion, the development of strategy in an organization is an ongoing activity.

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Nike Business Analysis. IV. Marketing strategy As a leading athletic brand in the world, much of Nike’s success can be attributed to its shrewd marketing strategy.As reported in its 2009-2010 Annual report, because NIKE is a consumer products company, “the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products”.

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Nike specialises in sports wear such as trainers, tracksuits, bags etc. Nike produces football boots; they can choose to target customers, consumers and businesses. For example, Nike can make football boots for kids aged between 10-15years, so although the products were made for the kids, their target audience will mainly be the parents, because they know kids might not be able to afford the.

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Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age, race, family income, and education level, among others.Besides, it was observed that the majority of the respondents consist of professional from various fields like engineers, software professionals, working executive etc. who effective form 38% of our database.

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Segmentation and Target Market. Segmentation and Target Market The three major players in the soft drink market are PepsiCo, Inc., the Coca-Cola Company, and the Dr. Pepper Snapple Group (Change Lab Solutions, n.d.). All of them use effective market segmentation to target specific markets.Effective target marketing requires that marketers, segment the market, by identifying and profiling to.

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